it starts here.

I remember walking around the nation’s capital with a friend of mine in 2014 while declaring out loud “I feel like I’m meant for greatness and yet; I’m falling remarkably short of that greatness.” Now, I get it, this sounds super obnoxious – try to hold back the rolling of the eyes. It wasn’t meant to be quite as douchy as it sounds. My point was simply that I have always felt an itch but I’ve never known where to scratch. I left behind a lot of things when I moved to Maine and in my seven years in this state; I have struggled to find myself. I thought perhaps I left my greatness somewhere in Massachusetts, like maybe at a bar or along the Charles while out running. Probably tossed it in the trash at the Coop and just never went back to claim it. I referred to my own greatness as a tangible solid; something I could pick up and mold. And I also referred to my own greatness as either/or. I either have it now, here in Maine, or I don’t. I’m sure a lot of women think like that. I missed the mark, therefor my life is shit.

What a bunch of crap. Greatness can be curated anywhere, at anytime and for any reason. I didn’t quite get that until some of the stress started to lift off my shoulders and I began talking to myself in a kinder fashion. It wasn’t a light bulb moment but a slow trickle over time that eventually turned into a glass half full. We are the creators of our own destiny.

It took 3 years, a handful of panic attacks, an article about the societal pressures that cause 30 something’s to have nervous break-downs and hating myself for not being perfect to realize the singular thing I could do to achieve greatness. Not just for me, but women everywhere. Start an honest conversation using a platform that feels real. (simple, right?)  It will be small at first. It will take time and hours, days and years. It will cause some commotion and discontent I’m sure but you can’t please everyone. The conversation around women in today’s society goes one of two ways: you are either all done up, looking chic as fuck and juggling the world while making Gwenyth Paltrow-esque meals every night OR you are rolling your kids through the McDonald’s drive-thru, struggling to survive, wearing yoga pants and looking like you just got dragged behind a bumper.

Well, fuck that. I want a conversation that revolves around women who make mistakes, have or don’t have children, care about wellness without ridiculously false expectations, occasionally eat 25 fun-sized Snickers, are educated, getting educated, aren’t educated, want to get educated, hate cooking, love cooking, don’t want to spend $800 on a cardigan, feel a little ugly sometimes and are willing to discuss but most importantly – appreciate a place where the dialogue can be honest without telling each other how to take the easy way out.

My new passion project won’t be unveiled until Summer of 2018. I have rushed into things before and they never felt fully realized. I want a brand before I launch and enough content to pull people in. I also want to invite contributors from all over to write about their personal experiences. But I will tell you this, I’m sick of reading things that are unattainable and I’m guilty of pushing that myself. This brand will be real, refreshing and thought provoking. It will give women a place to come where they can celebrate one another while receiving advice through various platforms.

In the meantime, if anyone has ideas for content or would like to contribute please e-mail me: jennifer@allofthecake.com

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